article
Founders should sell before they scale
Hiring a sales team before founders understand why customers buy is delegation of ignorance.
Emil Shirokikh · August 30, 2026 · 2 min read
Topic
Venture & Entrepreneurship
Company building, product and fundraising mechanics.
article
MVP does not mean small product
The minimum viable product is the smallest credible test of a business risk—not a badly finished version of the final interface.
Emil Shirokikh · August 29, 2026 · 2 min read
article
Venture studios need contractual clarity
Ambiguous promises of partnership become conflict when ownership, control and delivery obligations finally matter.
Emil Shirokikh · August 28, 2026 · 2 min read
article
Fundraising is not product validation
Capital proves an investor accepted a risk-return story; it does not prove a customer will change behavior.
Emil Shirokikh · August 27, 2026 · 2 min read
article
Unit economics before growth theatre
Growth that becomes less attractive as it scales is not momentum; it is delayed arithmetic.
Emil Shirokikh · August 26, 2026 · 2 min read